Making millennials shake in their boots is this quintessentially spring-like beauty of buttery yellow.
I look at our grey sofas, slowly being hidden by pastel accent pillows and fluffy throws and admit that we fell into the colourless trap a few years ago.
But fear not!
Apartment Therapy bowed to butterness calling it the ‘IT’ colour for interiors in 2024 and slowly we see the interiors trends filtering down, in as rhythmic a pattern as Selena and Benny’s new bluest flame banger.
I bleat on about the flow from paint to food, from couture fashion catwalks to beauty and product styling briefs. Often up to 18 months ahead, the US wedding trends will dominate couple’s colour palettes here in the UK and across Europe the following year. And all of these influences are a melting pot for me.
To pour over research into consumer forecasts, supermarket predictions for the next big food to fill your TikTok feeds. I piece together how I see the world fusions of interiors, fashion and food into new backdrop designs and hopefully make you think twice.
Once for what’s missing from your collections and twice for what you have never tried. We can all have firm favourites but there come’s a point where cutting edge becomes cutting room floor. Remember you are captivating both your client’s and your audience. The people consuming your content creation.
Same backdrop - multiple competitive clients? It’s borrowed time before the work becomes less unique to them and more generic to you. I went to Athens to help you change that.
Lucy on location in Athens, February 2025
Nostalgic yellow is back in style.
With searches are up with a staggering 115% for butter yellow inspiration, it’s no wonder this welcoming but whimsical hue is one of the hotly predicted Pinterest colour trends of this year.
More on the others to come. This blog is dedicated to the the salted and unsalted.
Source : The 2025 Pinterest Palette: This year’s trending colours.
KitchenAid were hot on their heels and you guessed it…
Kitchen Aid Colour of the Year 2025.
From mellow to majestic now is the time to add a textured sunshine backdrop to your collection.
The difference with a gentle texture is an immediate sense of depth and elevation. Solids work for striking colour pop creative vision but when shooting more aspirational content - it will fall flat. Pun intended.
You see the example of this almost every Christmas. The higher end supermarkets and more luxury food halls try to sell yes their festive feasts on an array of stones, marbles and metals, whereas the budget end is more often than not shot on a solid flat colour, with foil curling in leu of a silk ribbon in the background. It absolutely fits the branding but if you are trying to create a sense of value, adding even a hint of architectural detail in a plaster or painted surface will do the trick.
The wearable with any skin tone hue manages to tally comfort with corporate when needs be. Leaning into both the traditional country colour-next-door aesthetic as well as a those giving quiet luxury. When it comes to food photography trends for 2025, we will see these tones lingering long after the Easter bunny has hopped off.
This soft yellow is known for stimulating the appetite, a positive but not overbearing shade, it allows the background to be more understated.
Before you try this colour, consider the words in the Apartment Therapy piece and designer Autumn Hachey’s pro tip. “When styling yellow, it’s crucial to understand the tone you’re working with,” she says. Some shades of yellow can skew green”.
While testing every biscuity buttery shade under the sun over the last few months, I could see how a lime undertone took it from homely and hospitable to downright horrid.
So be careful to make sure any “butter” claiming backdrops have that crucial cream undertone. Drag a screenshot into Photoshop and colour drop a section. If it sits in a murky lurky green, click away!
High Street to High Fashion and everywhere in between.
While some might have been taken aback by Timothée’s ensemble at the Oscars, those in the trend forecasting biz can see he’s streets ahead. And that’s where I want these new designs to play a part in you leading the way in your photographic circles. By being bolder, albeit with one of the most versatile shades, and 2025’s version of beige.
Primark have showcased their 3 piece option while Chanel presented to their exclusive guest list a top to toe offering for SS25 at the Grand Palais in Paris back in January.
Go search and see. Actually the comments were much more complimentary than the salty DM.
Over the last week, World Food Photography Awards shortlist has been announced and the images I have been spotting in my Instagram feed are those that have taken a chance over more tried and tested set ups. Ooh and some on our lovely backdrops too.
Good luck to the shortlist - and roll on the finals!
Swapping out your beige backdrop for a twist on the Butter trend is an opportunity to showcase your foresight. Then watch your client’s competitors try and catch up.
No idea how to incorporate a bananery beauty into your styling. Let me create a brand mood board for you.